Of course, Pharoahe's verses on that song - and indeed, his body of work as a solo artist and as a member of Organized Konfusion - is punctuated by his intricate wordplay. Don't let the simplicity of 'Simon Says'' chorus fool you. But how does the mighty Monch do it?
Well, that question and a whole lot more are answered in a new book entitled How To Rap - The Art & Science Of The Hip Hop MC.
This looks like the book of choice for all you closet word-smiths out there. As the blurb says, reading this book will unlock a world that will give you "Never-before-seen advice and guidance from over 100 of Hip-Hop's most acclaimed and successful MCs", including Monch, Big Daddy Kane, Mobb Deep, A Tribe Called Quest, Masta Ace and a whole bunch of others.
There's also some insights from the interviewed artists into the work of Eminem, Jay-Z, Outkast, Biggie, and a slew of other legendary artists. Oh, and there's a foreword from Kool G. Rap. Watch out now.
To get an idea of what to expect, you can listen to an excerpt from the Pharoahe interview, where he talks about the process for writing 'Simon Says'. And so we come full circle, back to where we started. My conceptual game is strong. Maybe I should start writing rhymes...