
2009 was a year of economic hardship for most of us. The global economy contracted; credit was crunched; newspapers predicted the demise of modern society and national banking systems as we knew them (they kind of got it right too - poor old
Iceland).
After sailing well past the half way point of 2010, things don't seem to be quite so dire as they were last year, economically speaking.
We're still not out of the woods though, as educated boffins with horn-rimmed glasses and bad smoking jackets continue to float the prospect of a double dip recession (look it up... okay, read about it
here).
But what better way is there to really find out the true state of the global economy than survey the earnings of hip hop's elite big spenders?
Well, there are a ton actually... the boffins will argue that research, further study, and expert analysis would be a good place to start. But they aren't any fun. So here we go - back for the 2-10, it's Forbes' Hip Hop Cash Kings list!
So, who was top dog this year? No surprises or prizes if you guessed Jay-Z. The Jigga Man continues to be hip hop's most bankable commodity, raking in USD $63 million to top the tables for a second year running - and making last year's earnings of $35 million seem paltry in comparison. The economy strikes back!
Coming in at number two once again, and matching last year's total of $30 million, is the one and only Diddy, who is apparently toying with the idea of changing his name yet again.
This time, the nom de plume for Mr Sean Combs might well be 'Ciroc Obama', thanks to his rather lucrative vodka joint venture with Diageo. Throw in some
decent acting roles, and you can see why Diddy/Ciroc is smiling.
The top five is rounded out by Akon, Lil' Wayne, and Dr Dre, while a bunch of names you'd expect to see there or there abouts don't disappoint either (Snoop, Timbaland, Pharrel, Eminem etc).
There were a few surprises, though. The egomaniac everyone loves to hate, Kanye West, was ridiculed for his well-publicised
outburst during Taylor Swift's acceptance speech at the 2009 Video Music Awards.
This probably contributed to his wallet taking a bit of a hit as he went to ground for a few months. Yeezy dropped from third place in 2009 to tenth place this year, but expect him to make his way back up the list next year.
Likewise, a jail stint for T.I. didn't seem to knock his Grand Hustle, with the southern king pin's successful record label helping to keep the lights on while he paid his debt to society. "And what about 50 Cent?" I hear you cry. A mighty drop, from $20 mil last year to a measly 8 million. Poor old fiddy.
Less of a surprise was the performance put in by the freshman of the year, Drake (real name Aubrey Hughes - ha!), whose debut album
Thank Me Later appeared to be the only hip hop record that has sold over 100 copies this year.
But while all of these figures show that hip hop is still big business, and that the economic outlook for the big dogs is still rosey, here's a little factoid that puts it all into context.
In the words of Forbes,
"Though Jay-Z earned more than Lil Wayne, Drake, Kanye West and 50 Cent combined, he's not even the richest musician in his own home - that honor goes to his wife, Beyoncé, who raked in $87 million over the past 12 months." Insert joke about who wears the pants in that household here.
You can
visit the Forbes website to see the Top 20 Hip Hop Cash Kings for 2010, and to read all sorts of analysis (including a feature on Snoop Dogg entitled 'From Gangster To Businessman', and a look at some of the Cash Kings' houses - what is this, MTV Cribs?).
You can also check out a video below of Russel Simmons offering his two cents worth, or
read more about last year's list here.