What have we seen over the last few days, then? Oh, not much really. Just two new 'Ye songs and confirmation that he's tapping Kim Kardashian, and that he indeed loves her.
That, my friends, is how to single-handedly lock down music blogs and gossip sites in one foul swoop.
The first tune, 'Theraflu', sees 'Ye confess his love for Kimmy. And maybe even take a few shots at her ex-husband of 72 days, Kris Humphries (it really, really disturbs me that I knew off the top of my head that they were married for 72 days. I need to review my reading habits).
The second tune is called 'Mercy'. I'm posting this one for two reasons. Firstly, it's better than Theraflu - low slung, speaker-shaking, strip club business. Secondly, I'm betting that we'll all be calling for mercy if the Kimye relationship blossoms.
That Kimye might be a part of my life scares me. Because apparently, as my little fact recall stunt above shows, I'm not immune to gossip mags. I need to go and have a shower now. I feel dirty. While I do that, you can listen to 'Mercy' by Kanye West featuring Big Sean, Pusha T, and 2 Chainz below: