But in a show of big tunes, none was bigger than Hit Boy-produced bomb, 'Backseat Freestyle'.
The reception that song got might explain why 'BF' is the latest tune from Kendrick's good kid, m.A.A.d city to get the video treatment.
Watch it below to get an inside look into the life of Lamar, complete with a phone call from his pops and 30 seconds of someone who may or may not be his past love interest (Sherane bouncing her booty). Yep. Hip hop.
While we're talking Kendrick, Jay-Z's Life+Times site posted a great little clip of K.Dot breaking down what's probably my favourite song off his latest LP, good kid, m.A.A.d city.
'Sing About Me/I'm Dying Of Thirst' has been in heavy, heavy rotation in my abode for the last few months, but I could never quite piece together what was going on in the song.
And now I don't have to - because the man himself has been kind enough to break it down. Watch below: